For companies looking to grow their business, content marketing has become an important strategy. This helps drive traffic to their websites and generate new sales leads by providing engaging and educational content that is useful to their prospective customers. By posting and sharing helpful content through social media such as Facebook, Twitter, Linkedin, and YouTube, [...]
The New Year is a time of celebration and reflection. It allows you to look back over the past year and celebrate your successes as well as focus on the things in your life that might need improvement. Although making a New Year’s resolution is very popular, few individuals actually reach their goals. Of the [...]
When it comes to building your brand and growing sales, turning your highly satisfied customers into brand advocates is one of the best strategies you can deploy. Brand advocates are the people or customers who talk favorably about your business or products, passing along valuable word-of-mouth messages that often influence others to buy. According to [...]
Christmas is just around the corner, but there is still time for small business owners to leverage the season when it comes to sales. There are some last minute promotional tactics for small business owners that can measurably increase sales while also jump-starting customer loyalty and brand recognition. Email Marketing One of the most straightforward [...]
Too often, businesses overlook referrals. They expect referrals to take care of themselves, or they just don’t know how to get to them. But referrals are among the most significant sales tools at your disposal. They cost you very little to encourage and receive, and they should be a focal point for your business if [...]
If there was one question that I wish I would get more often it's this: What is the difference between a Contact Manager and a CRM? You may have heard the term contact management as it relates to software for managing interactions with your customers or clients. Most “Contact Managers” or Contact Management Software will [...]
This post originally appeared on Jill Konrath’s website and is republished here with permission. https://www.youtube.com/watch?v=obki7U9m-Jw It’s so easy for us to get stuck in our ways and only think of incremental changes to what we’re currently doing. But to be effective today, we need fresh sales strategies – and those only come when [...]
