What if Your Competitive Situation Just Got a Lot Tougher? by Jill Konrath

This post originally appeared on Jill Konrath’s website and is republished here with permission.

It’s so easy for us to get stuck in our ways and only think of incremental changes to what we’re currently doing. But to be effective today, we need fresh sales strategies – and those only come when you start asking yourself different questions.

Here’s a challenge to get you to expand your thinking: What would you do if your company decided to raise prices across the board – by 20%? You’ve got six months before this goes into affect, and you don’t have an option to quit your job.

Think about how you would handle this impossible situation – specifically related to your existing customer base.

  • What can you do to ensure you don’t lose them to competitors?
  • What else can you bring to the relationship that they’d find valuable?
  • Would you try to keep them all as customers?

Take 5 minutes right now to brainstorm some ideas. Thinking about this “what if” situation will give you new perspectives, new approaches and new strategies. And, some you might even want to start implementing right away.