Its still that start of the new year, lots of businesses are implementing or gearing up for their 2015 marketing strategy that they have so carefully planned last year to increase revenue, gain more customers or to show the new products they have. Sometimes you have a good idea, and sometimes businesses are stuck. Here [...]
There are many reasons that content marketing can excel more than using the phone line. Several reasons are, content is available 24/7, SEO and search engines aren't available by phone and you can’t send an infographic, slideshare or video over the phone. So here’s the newsflash! Marketers and sales need to be good at producing [...]
Transparency, values, and traditions are three keys to use when trying to understand your company culture. Transparency is Key Element When you go through a change, it’s bound to be a bit of a whirlwind. Start-ups might be used to move at a fast pace, but that gets amplified as your business grows. With so much [...]
This month we celebrate the birthday of a great man and a great American, Ben Franklin. Fans of American history or even just fans of the $100 bill can appreciate his impact on American culture. Some have called him the “The First American” for his contribution to the unity of colonies as part of the American [...]
With the arrival of another new year, many companies are already tracking their sales results against annual sales forecasts. Inevitably, some will discover that their sales results are not measuring up to the quotas and outcomes that they expected. Of course, conditions in the marketplace and customer behavior often dictate sales success or failure, but [...]
As various holidays wind down and we head into the New Year, many of us will make resolutions to implement positive changes and improvements in our personal lives during the coming year. The New Year is also a great time to make resolutions in business; to roll out new initiatives on an organizational level and [...]
For companies looking to grow their business, content marketing has become an important strategy. This helps drive traffic to their websites and generate new sales leads by providing engaging and educational content that is useful to their prospective customers. By posting and sharing helpful content through social media such as Facebook, Twitter, Linkedin, and YouTube, [...]
The New Year is a time of celebration and reflection. It allows you to look back over the past year and celebrate your successes as well as focus on the things in your life that might need improvement. Although making a New Year’s resolution is very popular, few individuals actually reach their goals. Of the [...]
When it comes to building your brand and growing sales, turning your highly satisfied customers into brand advocates is one of the best strategies you can deploy. Brand advocates are the people or customers who talk favorably about your business or products, passing along valuable word-of-mouth messages that often influence others to buy. According to [...]
Christmas is just around the corner, but there is still time for small business owners to leverage the season when it comes to sales. There are some last minute promotional tactics for small business owners that can measurably increase sales while also jump-starting customer loyalty and brand recognition. Email Marketing One of the most straightforward [...]
Too often, businesses overlook referrals. They expect referrals to take care of themselves, or they just don’t know how to get to them. But referrals are among the most significant sales tools at your disposal. They cost you very little to encourage and receive, and they should be a focal point for your business if [...]
If there was one question that I wish I would get more often it's this: What is the difference between a Contact Manager and a CRM? You may have heard the term contact management as it relates to software for managing interactions with your customers or clients. Most “Contact Managers” or Contact Management Software will [...]
