Its still that start of the new year, lots of businesses are implementing or gearing up for their 2015 marketing strategy that they have so carefully planned last year to increase revenue, gain more customers or to show the new products they have. Sometimes you have a good idea, and sometimes businesses are stuck. Here [...]
There are many reasons that content marketing can excel more than using the phone line. Several reasons are, content is available 24/7, SEO and search engines aren't available by phone and you can’t send an infographic, slideshare or video over the phone. So here’s the newsflash! Marketers and sales need to be good at producing [...]
With the arrival of another new year, many companies are already tracking their sales results against annual sales forecasts. Inevitably, some will discover that their sales results are not measuring up to the quotas and outcomes that they expected. Of course, conditions in the marketplace and customer behavior often dictate sales success or failure, but [...]
As various holidays wind down and we head into the New Year, many of us will make resolutions to implement positive changes and improvements in our personal lives during the coming year. The New Year is also a great time to make resolutions in business; to roll out new initiatives on an organizational level and [...]
For companies looking to grow their business, content marketing has become an important strategy. This helps drive traffic to their websites and generate new sales leads by providing engaging and educational content that is useful to their prospective customers. By posting and sharing helpful content through social media such as Facebook, Twitter, Linkedin, and YouTube, [...]
When it comes to building your brand and growing sales, turning your highly satisfied customers into brand advocates is one of the best strategies you can deploy. Brand advocates are the people or customers who talk favorably about your business or products, passing along valuable word-of-mouth messages that often influence others to buy. According to [...]
Christmas is just around the corner, but there is still time for small business owners to leverage the season when it comes to sales. There are some last minute promotional tactics for small business owners that can measurably increase sales while also jump-starting customer loyalty and brand recognition. Email Marketing One of the most straightforward [...]
Too often, businesses overlook referrals. They expect referrals to take care of themselves, or they just don’t know how to get to them. But referrals are among the most significant sales tools at your disposal. They cost you very little to encourage and receive, and they should be a focal point for your business if [...]
This post originally appeared on Jill Konrath’s website and is republished here with permission. https://www.youtube.com/watch?v=obki7U9m-Jw It’s so easy for us to get stuck in our ways and only think of incremental changes to what we’re currently doing. But to be effective today, we need fresh sales strategies – and those only come when [...]
Whether there is one salesperson or 1,000 salespeople outfitting your front line, it’s important that they have the right tools to convert opportunities into sales and ensure your company’s success. Working with your salespeople to identify their needs and provide these tools is the most efficient way to ensure that a company’s sales interactions and [...]
This post originally appeared on Jill Konrath’s website and is republished here with permission. There's no way around it. Email has to be a core part of your prospecting strategy. Decision makers rarely answer the phone and seldom get back to you when you leave a message. But with the overwhelming amount of information flooding [...]
It actually has to do with aligning your sales process with your customer’s buying process. Have you ever caught yourself in a routine? I recently realized that my day-to-day activities are far more dictated by habits and routines than even I realized. Last month I was at the rec. center for my daily swim session. [...]
