Understanding customer needs is the key to success in any business, but some of the biggest mistakes that companies make are failing to understand those needs and failing to meet customer expectations. This can cause problems ranging from poor customer service to misguided product development, and it can lead inevitably to stagnant or declining sales. [...]
There are many different types of advertising, native ads, twitter, Facebook, google ads. A popular first advertising insight is native ads. These can include social ads like a promoted tweet in your twitter stream or specially chosen content place in your Facebook feed. The difference between these ads and traditional banner ads is the way [...]
What exactly is a project vs process, and how are these two things different? Which one is better? And what do project and process management involve? There are advocates of both projects and processes as keys to business performance, and there’s been considerable emphasis on project management and process management in recent years. To [...]
Whether it’s in your business or your personal life, you can easily find yourself disillusioned, uncertain, or simply unhappy. Every day, we’re confronted with tasks, responsibilities, and pressures that are all about what we have to do in order to make it through another day, get to the next paycheck, pay the bills, and care [...]
Company culture has become an increasingly important aspect of building a great company, attracting and retaining good people, and enjoying a successful career. In the past, business or corporate “culture” was equated with dress codes or typical managerial and employee behavior, like aggressively climbing the organizational ladder or taking a cutthroat approach to competition. But [...]
Recently, I’ve been thinking about bridges and how “bridge thinking” might help you to be successful. Bridges have always intrigued me. Even since I was a child, I would spot bridges and beg my parents to change their route in order to go over the biggest ones. A favorite bridge is the Navajo Bridge at the [...]
With so many high-profile cases of hacking being reported in the news every week, it’s natural for us all to feel a bit scared and apprehensive about the security of our data. One common concern among companies is whether it’s safe to store data in the cloud, particularly with a third party cloud provider for [...]
Ok, so you’ve got an awesome product ready to go. You think it’s the best piece of sliced bread and it’s going to revolutionize the world, make everyone’s lives better and make your company rocket to the top. To that product, you've built out a landing page, where you've highlighted key product features and services [...]
Over the past 6 months we have been working relentlessly on optimizing our development techniques and improving our processes to allow for more responsive deployments for bug fixes and new features. This is really starting to pay off and we are excited about the future. The fruits of our teams diligence in this area [...]
We hear frequent reports that productivity continues to increase in business, especially with the application and use of new technologies. But it also seems like we’re all working harder and managing more tasks without gaining any ground or enjoying the benefits of increased productivity and efficiency. What’s missing? Why does it seem like we’re getting [...]
Businesses of all sizes and levels of maturity will inevitably confront the need or desire for a sales forecast. This forecast is a projection of sales results at the end of a defined period of measurement such as a month, quarter, or year. These future expectations are critically important in projecting revenue and profit, measuring progress [...]
With many changes going through last year when it comes to social media, you can be sure to expect some changes coming for 2015. Video has become a content of choice In 2015, video will be dominating social media content. Regular segments such as podcasts and blog posts will become their own form of content [...]
